ITReport

Tomorrow’s CMO: Der CMO von morgen und die Generation des Wandels im Marketing

Webinars lend themselves to all kinds of communication activity. At ON24, we see three use cases that come up the most frequent: marketing, training and continuing education. Many organizations carry out all three. The number of webinars a company...

How to quantify the value of marketing and win your next budget battle Revenue and pipeline attribution—or, collectively, marketing attribution—is a marketing team’s ace in the hole. It can help prove the value of marketing to skeptical executives...

ITReport MIT Technology Review: AIOps Uses AI, Automation to Boost Security Discover how artificial intelligence and machine learning can help companies protect against growing cybersecurity threats. AIOps is a broad category of tools and components...

Five ways brands are bringing commerce to their customers. Like a fisherman on a lazy summer afternoon, they focused on creating the perfect bait. They updated store displays or added content to their websites and waited for customers to appear...

Five ways brands are bringing commerce to their customers. Like a fisherman on a lazy summer afternoon, they focused on creating the perfect bait. They updated store displays or added content to their websites and waited for customers to appear...