The North Star Playbook: Discover Your Product’s North Star Metric Your product’s North Star metric is a core metric that helps identify long-term growth. For example, AirBnB’s North Star metric is “number of nights...
Category - Marketing
The New Era of Engagement
How Digital Engagement Has Changed and What It Means For Your Audiences. Marketers and salespeople obsess over digital engagement, metrics and performance. But how much do they obsess over these elements and to what...
