Digital marketing relies heavily on third-party data for personalisation and many businesses are concerned as to how a cookieless world will affect them. Customer experience demands are changing, and this loss of third...
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Can you COPE (Create Once, Publish Everywhere)?
We are seeing increasing demand from our customers pushing their creative and content teams and agencies to create modular content – or what we call “Content to COPE” – Create Once, Publish Everywhere.During this...
Fireside chat: Jetstar Airways’ journey towards a seamless, personalised customer experience
Jetstar’s new digital platform is the heart of its business, helping 100 million visitors a year plan their journeys with ease and without interruptions. In this session, we will deep dive into their initial challenges...
Why go Headless – 5 reasons to unlock your digital front door with Headless
Learn why everybody wins with Headless Consumers today seem to have an endless thirst for new ways to interact online. As consumers’ attention online becomes increasingly fragmented across myriad channels, there have...
So binden Sie Kunden mit persönlicheren Konversationen
1 von 5 Verbrauchern sagen, sie würden bei Amazon oder Google eine Hausratversicherung abschließen. Das erhöht den Druck auf Versicherer, Kundenerlebnisse entlang der gesamten Customer Journey zu transformieren –...
10 Great Digital Experiences to Inspire You
Webinars are one of the most powerful channels for engaging an audience online today. They offer the ability to create two-way conversations with every persona imaginable, provide audiences with the content and...
ON24 Webinar Benchmarks Report 2021
Webinars lend themselves to all kinds of communication activity. At ON24, we see three use cases that come up the most frequent: marketing, training and continuing education. Many organizations carry out all three. The...
B2B Trends: Harnessing The Power of First-Party Data
How to acquire and make the most out of your most valuable data Quality is not the only challenge marketers face regarding data. With regulations tightening and issues of privacy becoming more important, marketers are...
The Next-Generation Cloud Data Lake: An Open, No-Copy Data Architecture
ITReport The Next-Generation Cloud Data Lake: An Open, No-Copy Data Architecture Simply moving an on-prem data lake to the cloud doesn’t make it “modern.” Check out this ebook to learn why only the cloud data lakes that...
Migrating from On-Prem to a Modern Cloud Data Lake: The Cost-Efficiency and Performance Benefits
ITReport Migrating from On-Prem to a Modern Cloud Data Lake: The Cost-Efficiency and Performance Benefits Simply moving an on-prem data lake to the cloud doesn’t make it “modern.” Check out this ebook to learn why only...