Can you COPE (Create Once, Publish Everywhere)?

We are seeing increasing demand from our customers pushing their creative and content teams and agencies to create modular content – or what we call “Content to COPE” – Create Once, Publish Everywhere.

During this webinar we will look at what is driving this new approach, what are the benefits and how new generation digital asset management (DAM) platforms are required to support this new way of working.

In this webinar we will cover:

  • The effect of personalisation and multichannel programs have had on content growth
  • How can we manage the volume of content required to support ever increasing channels and audience adaptions?
  • How do we do this with the challenges we are now facing – workforce dispersion, tighter budgets and tighter timeframes?
  • How does the next generation of DAM tackle these content challenges?

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