Jetstar’s new digital platform is the heart of its business, helping 100 million visitors a year plan their journeys with ease and without interruptions. In this session, we will deep dive into their initial challenges that brought them on this journey, how they’ve evolved in driving customer engagement through a seamless, personalised digital experience, and their roadmap as we prepare for the “cookieless future”.
Key takeaways:
- Jetstar Airways’ personalised CX vision and how their priorities have shifted in the last 12 months
- How they have connected overall behavioural intent data sets captured from their website and marketing orchestration tools to historical transaction and reservation systems for just-in-time recommendations
- How to tackle initial challenges to show ROI and value
- Key data sources to leverage to provide customers a relevant and personalised message
- Jetstar Airways’ mitigation strategy into the cookieless future
