Webinars are one of the most powerful channels for engaging an audience online today.
They offer the ability to create two-way conversations with every persona imaginable, provide audiences with the content and information they need and even provide the material to create additional collateral, like e-books, blog posts, video clips and podcasts.
They are a foundational channel for any digital experience, which may explain why they’ve exploded in popularity as the world shifts to more remote working. In fact, according to our Webinar Benchmarks Report, in April 2020, audiences listened to nearly 170,000 hours of webinar content each day — almost three times as much the average for 2019.
This guide highlights some of the best practises organisations can use now to create engaging digital experiences using webinars, content hubs and smart design.
