More than 60 percent of CIOs say artificial intelligence (AI) and machine learning will be critical to their business in five years, notes a Forbes report. And organisations are getting ready. According to Gartner, “the...
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Prove your Marketing Worth. Cheat Sheet
A cheat sheet for using marketing analytics to demonstrate and share your team’s value. In a digital world, where every campaign and customer experience can be tracked, it’s imperative for marketers to have data that...
Comment choisir sa plateforme de commerce ?
Où que vous en soyez dans votre parcours e-commerce, l’investissement dans une nouvelle plateforme représente une décision importante, qui aura un impact majeur à court et long terme sur votre réussite commerciale. Afin...
Drum prüfe, wer sich bindet: Cross-Channel-Marketing
Eine Beziehung, in die sich nur eine Seite einbringt, kann nicht funktionieren. Ähnlich kann das Potenzial einer Investition in Cross-Channel-Technologie nicht ausgeschöpft werden, wenn sich nur eine Abteilung um ihren...
Voldoen aan digitale verwachtingen in HR: een Europees onderzoek
In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen HR-afdelingen bedrijven ondersteunen om aan de vraag van klanten te voldoen en te voorkomen dat het bedrijf op digitaal vlak...
Mind the Gap On Your DX Journey
Making Content Work for Your Organisation Digital transformation (DX) is the process by which enterprises adapt to or drive disruptive changes in their operations, customers and markets. To scale efficiently and...
Achieving Omnichannel Personalization at Scale
Personalization at scale leads to superior customer experiences and measurable business gains—and here are the four capabilities your organization must have to achieve it. Marketers should care about personalization...
The digital transformation imperative
In the last 10 years, the retail industry has seen a dramatic shift. Shopper expectations have evolved. Now, shoppers dictate the way organizations deliver targeted experiences with fast and efficient service. Dubbed...
Consider the Benefits of going Hybrid
How to choose the best e-commerce platform when you’re adding B2B to B2C (or the other way around). B2B and B2C are two different flavors of e-commerce, each with different requirements. Your hybrid platform should be...
How to select the right commerce platform
This guide provides tips on how to filter through targeted solution marketing to make an informed, objective assessments when selecting the best commerce solution for you. Key points include: Finding a platform that is...