Consider the Benefits of going Hybrid

How to choose the best e-commerce platform when you’re adding B2B to B2C (or the other way around).

B2B and B2C are two different flavors of e-commerce, each with different requirements. Your hybrid platform should be strong in both areas. It should have features designed for both types of selling while also providing a unified product catalog and back end. Because B2B is more complex, you’ll want to take a close look at B2B features. If a platform doesn’t have a lot of the features on the checklist, it will probably need many customizations to support B2B.


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