Splunk® Cloud™ delivers the capabilities of Splunk as Software-as-a-Service (SaaS), enabling you to make confident decisions and take decisive action on insights from your data without the need to purchase, manage and...
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Building Better Experiences (and Bigger Profits)
Successful B2B commerce experiences start with the customer. Customer expectations are evolving fast in the B2B market. Long-term growth requires investment in the future, and seamless and intuitive customer experiences...
Jumpstart Your Revenue Growth
Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across departments, and create an...
Modern Infrastructure and Development: Using Identity to Scale for Tomorrow’s Technology
To insulate themselves against catastrophic data breaches, companies are moving toward modernizing their tech stacks through the refactoring and consolidation of legacy software components. On top of bolstering data...
What Does an Effective API Strategy Look Like?
APIs are transforming how we conduct business—they’re improving the speed and quality of software development and data integration—and they’re a growing phenomenon. In the last eight years, the number of public APIs has...
Build vs. Buy: Key considerations and the advantages of a pre-built identity solution
Every team building a new web or mobile application faces a choice: build the entire application in house or selectively use out-of-the-box services to make the job easier and faster. Development teams experience a lot...
Four Ways to Improve Customer Experience with a Modern Identity Service
Organizations want their dev teams to roll out great new experiences that attract and retain customers while improving their lifetime value. However, today’s end users are trained by the Googles, Amazons, and Facebooks...
From Zero to Hero: The Path to CIAM Maturity
Are you confused about how to get started with customer identity for your organization? Or have you started the journey but aren’t sure what to do next? This eBook has been designed to help you, regardless of your...
How to solve your content crunch
Publishing personalized content faster or more cost effectively is a priority for over 95% of global marketing leaders. Your customers expect memorable moments at every brand touchpoint. But when you have websites...
451 Research Brief: Empower Sales with End-to-End Digital Workflows to Increase Win Rates and Retention
IT must collaborate with sales leaders to develop new digital transformation initiatives that redefine how sales teams engage with customers, convert prospects and close deals. Digitizing the sales operation through a...