3rd Edition State of IT Report For the third edition of our State of IT report, Salesforce surveyed over 4,000 IT decision-makers worldwide to discover: Shifting priorities and success metrics in the midst of changing...
API Strategy Essentials
API Strategy Essentials MuleSoft’s API Strategy Blueprint Companies face many challenges in the ever-evolving digital landscape. Innovations arise, and customer demands shift — making delivering an excellent...
Consumer Goods Industry Insights Report.
Consumer Goods Industry Insights Report. We surveyed 1,500 global decision makers to surface the trends and challenges shaping the consumer goods industry. Looking for the complete Consumer Goods Industry Insights...
Learn 8 methods for real-time engagement.
Learn 8 methods for real-time engagement. Discover the power of Data Cloud for Marketing. In this guide, discover eight use cases of how a customer data platform can tackle common challenges faced by marketing...
The Forrester Consulting Total Economic Impact™ Study, January 2023
The Forrester Consulting Total Economic Impact™ Study, January 2023 Marketing Cloud delivered 299% ROI. Read the Total Economic Impact™ study, a commissioned study conducted by Forrester Consulting on behalf of...
MuleSoft named a Leader by Gartner for the 9th year
MuleSoft named a Leader by Gartner for the 9th year Gartner® Magic Quadrant™ for Integration Platform as a Service (iPaaS) Download the complimentary copy of the Gartner® Magic Quadrant™ for iPaaS. See why MuleSoft was...
Starter Guide for Banking
Starter Guide for Banking A new era for digital in banking. At a time when digital transformation in the banking sector is accelerating and organisations are being pressured to do more with less to stay ahead of the...
Boost Revenue and Profitable Growth with Trade Promotion Management
Boost Revenue and Profitable Growth with Trade Promotion Management Consumer goods businesses spend hundreds of millions of dollars on promotions every year. Yet despite huge budgets, 72% of these promotions won’t break...
Personalise customer experiences at scale with CRM + AI + Data + Trust.
Personalise customer experiences at scale with CRM + AI + Data + Trust. True 1-to-1 personalisation is finally possible. Marketing personalisation, powered by AI, is inspiring customer relationships. In this e-book...
How can you unleash growth now with the #1 AI CRM for Sales?
How can you unleash growth now with the #1 AI CRM for Sales? Watch these demos to see how you can make your sales processes more efficient and close more deals today. Check out our demos to learn how to: Sell faster...
Create connected experiences with MuleSoft + AI
Create connected experiences with MuleSoft + AI Powering Productivity: Automation and AI Customer experiences and expectations are more important than ever, and AI allows organizations to innovate faster— empowering...
A new era for digital in Financial Services.
A new era for digital in Financial Services. Our starter guide is designed to help you accelerate your digital transformation in ways that are targeted on getting closer to customers. Leveraging the power of Generative...
From Predictable to Personalized: Rethinking the Loyalty Experience
From Predictable to Personalized: Rethinking the Loyalty Experience What does loyalty mean to consumers? To retailers? Shoppers want personalized experiences that spark an emotional connection to retailers. At the same...
8th Edition: State of Marketing
8th Edition: State of Marketing Marketing has evolved. Here’s what we know. For the 8th edition of our “State of Marketing” report, Salesforce Research surveyed 6,000 marketing leaders worldwide, and analyzed over...
Gartner names Salesforce a Leader for SFA Platforms.
Gartner names Salesforce a Leader for SFA Platforms. See why we’ve been recognized for 17 years in a row. We’re honored to be named a Leader in the 2023 Gartner® Magic Quadrant™ for Sales Force Automation...
2024 Connectivity Benchmark Report
2024 Connectivity Benchmark Report In the wake of AI technology advancements, 87% of respondents feel the nature of digital transformation is changing. As a result, the role of the CIO and other IT leaders is becoming...
See how generative AI is helping teams sell more, faster.
See how generative AI is helping teams sell more, faster. Discover insights from 1,000+ sellers on using — and trusting — generative AI at work. Generative AI is bringing unprecedented speed and success for sales...