Personalization at scale leads to superior customer experiences and measurable business gains—and here are the four capabilities your organization must have to achieve it. Marketers should care about personalization...
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The digital transformation imperative
In the last 10 years, the retail industry has seen a dramatic shift. Shopper expectations have evolved. Now, shoppers dictate the way organizations deliver targeted experiences with fast and efficient service. Dubbed...
Consider the Benefits of going Hybrid
How to choose the best e-commerce platform when you’re adding B2B to B2C (or the other way around). B2B and B2C are two different flavors of e-commerce, each with different requirements. Your hybrid platform should be...
How to select the right commerce platform
This guide provides tips on how to filter through targeted solution marketing to make an informed, objective assessments when selecting the best commerce solution for you. Key points include: Finding a platform that is...
La valeur marketing de l’automatisation
Pour le marketeur que vous êtes, la transformation digitale a fait évoluer l’exercice de votre métier et les aspirations de vos clients. De fait, vous préparez, créez et déployez des expériences client toujours plus...
Automatisez les performances avec Marketing Automation
À vous de jouer, à présent. En passant en revue les solutions d’automatisation marketing possibles, référez-vous aux trois étapes de cette liste, qui vous sera d’une aide précieuse pour prendre la meilleure décision...
Der Marketingwert der Automatisierung
Marketing-Automatisierung kann Ihnen helfen, jede dieser Herausforderungen zu meistern, indem sie Ihnen die Möglichkeit gibt, Programme zu skalieren, personalisierte und zielgerichtete Inhalte für Kunden...
Automatisieren Sie die Leistung mit Marketing Automation
Marketing-Automatisierung ist für Marketing-Teams mittlerweile unverzichtbar. Mit einer Plattform zur Optimierung, Automatisierung und Messung von Marketing-Aufgaben sind Marketer, die Software zur Marketing...
New Retail in China – Infographic
The physical store isn’t dead — it’s evolving. Chinese retailers are using technology to meet growing customer demands for near-instant gratification online and offline. They’re blurring the distinction between physical...
CMO Club Solution Guide Customer Experience Essentials
Customer experience is the new management battleground. You know it better than anyone. Most customer experience best practices center on the value businesses need to bring to customers. But what role do customer needs...