As companies continue to become more customer focused, they must align their employees’ experiences with their customer-facing processes, so that those experiences mesh with how customers interact with the company. In...
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Tenir l’engagement cross-canal
Aucune relation n’est viable si une seule personne s’engage. De même, aucun investissement dans des technologies cross-canal ne peut atteindre son plein potentiel lorsqu’un seul service se mobilise. Pour atteindre vos...
Graph Databases for Beginners
Graph databases are the fastest growing category of database technology, but not everyone knows what they are or what they can do. This ebook takes beginners through the basics of graph technology without relying on too...
How Smart Business Use Data To Empower The Entire Organisation
Data is a company’s most valuable asset. Just look at Forbes’ World’s Most Valuable Brands 2018 list. No longer is a company’s worth evaluated by its tangible assets data has changed all that. Companies aspiring...
Data trends redefine leading brands
Artificial intelligence, customer journeys, and paid analytics Companies that put data at the centre of their business gain better insights and deliver more effective marketing. Companies using paid analytics...
Content Management for Everyone
How a hybrid Content Management System empowers Marketing and IT As the need for content management grows, the question changes from whether or not you should invest in a CMS, to which type to go for: is a headless...
Content for everyone, everywhere they go
Your customers lead busy lives. Always on the go, they’re constantly changing devices and channels to get what they want, at the moment they want it. And their choices continue to expand. Gartner forecasts the total...
2020 Digital Trends in Asia Pacific
APAC businesses understand the importance of customer experience (CX) and are focussed on optimising the customer journey in 2020. And they’re set to increase their CX-enabling technologies investment in 2020 as they...
Les trois avantages du commerce unifié
Face à l’évolution des attentes des acheteurs et à la concurrence accrue sur le marché, les entreprises qui se développent n’ont d’autre choix que de proposer des expériences clients d’exception sur tous les canaux et...
Auf Kurs zum herausragenden Kundenerlebnis
Mit diesen Best Practices lotsen Sie Ihre Teams durch die Cross-Channel-Transformation. Ob Sie die Welt umsegeln oder die Cross-Channel-Evolution bewältigen möchten: Jede bevorstehende Reise ist mit Anstrengungen...