Digital is the New Differentiator

Without the ability to rely on their historical pricing, product, or operational advantages, B2B companies are now turning to highly personalized and seamless experiences to stand out from the crowd.

B2B leaders see digital commerce as key to crafting winning experiences and achieving their strategic goals in this new business environment. In fact, nearly half of B2B leaders say that they are looking to address their most critical corporate priorities, like increasing overall revenue and improving overall customer satisfaction, with their digital commerce efforts.