What do consumers actually want in today’s eCommerce market?
eCommerce is booming in the UK, and is set to near the £175 billion1 barrier this year. Thanks to increasingly busy lifestyles, coupled with longer working and commuting hours, it’s perhaps no wonder that UK consumers are swapping walks on the high street with browsing online.
Plus, with the advent of omnichannel and the rise of mCommerce, Brits have the shops at their fingertips – meaning they can shop wherever, whenever is most convenient for them and with the ease of having it delivered quicker than ever. The possibilities are limitless.