How to overcome the barriers to personalization

Modern customers crave memorable personalized experiences. That’s why 83% of the marketers in Sitecore’s recent survey – carried out in association with the Society of Digital Agencies (SoDA) – have increased their personalization budget in 2019, with 32% pointing to a “significant budget increase.”

Money helps – but it can’t slingshot you all the way to personalization perfection. In the same survey, Sitecore also discovered a number of barriers to personalization – many of which can only be resolved by adapting the culture of the organization you work for step-by-step, day-by-day.

Nobody said personalization was easy. But ultimately the rewards will far outweigh the effort it takes to overcome the barriers. Read on to find out how to leap over every obstacle, and jump ahead of your competitors in the process.


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