How Webinars and Digital Events Performed in 2021 and What Marketers Can Look Forward to in 2022
Talk of digital fatigue swirled the industry, but there has been a consistent increase in audience engagement through digital experiences. This is an understandable trend as marketers use more engagement tools and align their digital experiences — and CTAs within those experiences — to the buyers’ journey. For marketers, 2021 contains many lessons to be learned as they look to improve engagement in the digital experiences they produce.
This report reviews the quarterly and annual trends seen in 2021. It will also address the overall digital experience landscape, which includes webinars, curated experiences and personalized experiences.