2020 Digital Transformation Trends Report


Leading Companies are now in the Customer Experience Business

Customer experience (CX) investment is set to rise in 2020 as C-suite executives become more convinced of the commercial benefits and prioritise accordingly.

  • The C-suite ranks CX optimisation as their top choice for their organisation’s “greatest opportunity” in 2020.
  • About half (51%) are planning to increase their CX related technology spending.

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