Because content is the foundation of every experience, having the right content management system is critical for keeping up with growing demand, expectations, and channels. Here’s how to judge between traditional, headless, and hybrid systems. Consumers have countless choices when it comes to how they read, watch, or listen to content. No matter which they choose, brands need to be ready to provide them with a steady stream of experiences they won’t forget. A CMS provides the structure and interface that lets brands create, manage, and deliver digital experiences to customers on any number of digital channels. But not every CMS is the same. Marketing leaders have likely heard terms such as traditional, headless, and hybrid to describe the different CMS types. But they might not understand enough about the different systems to have a meaningful conversation with IT about which would serve their company’s needs best. As the digital landscape has evolved, so has the role of the CMS. Customers now expect to interact with brands on mobile, social, IoT, voice, and other channels outside of web. And dynamic, relevant content is at the heart of those interactions.