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The CMS Evolution: Traditional, Headless, and Hybrid Demystified

Because content is the foundation of every experience, having the right content management system is critical for keeping up with growing demand, expectations, and channels. Here’s how to judge between traditional, headless, and hybrid systems. Consumers have countless choices when it comes to how they read, watch, or listen to content. No matter which they choose, brands need to be ready to provide them with a steady stream of experiences they won’t forget. A CMS provides the structure and interface that lets brands create, manage, and deliver digital experiences to customers on any number of digital channels. But not every CMS is the same. Marketing leaders have likely heard terms such as traditional, headless, and hybrid to describe the different CMS types. But they might not understand enough about the different systems to have a meaningful conversation with IT about which would serve their company’s needs best. As the digital landscape has evolved, so has the role of the CMS. Customers now expect to interact with brands on mobile, social, IoT, voice, and other channels outside of web. And dynamic, relevant content is at the heart of those interactions.

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Xcellent Insights is a futuristic market intelligence firm, headquartered in New York, US that focuses on providing strategic market insights. We offer a plethora of data-centric research reports and consulting services to help customers expand and explore their business strategies, obtain clarity about current business trends and future development, and attain substantial growth. Our portfolio of services includes syndicated and custom research reports driven by end-to-end market research and market intelligence studies.

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We strive to offer the best market research and consulting services to our customers that will benefit them in making informed business decisions. We provide an extensive list of market research titles falling under various industry categories such as consumer goods, food, and beverages, automotive, healthcare, and chemicals, covering latest and trending market insights. Through our services, we aim to connect an organization’s goal with lucrative outcomes globally.

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