The Advertising Cloud Playbook

With advertising conducted through the account-based lens of the Demandbase Advertising Cloud, here’s what we can do:

• More precisely target buying committees at target accounts while avoiding waste.
• Ingest signals from CRM and marketing automation to align our programs to our business.
• Track our campaign spend’s influence on actual revenue, making the contributions of all revenue teams to the business much more visible.

In The Advertising Cloud Playbook, we’ll address all of the questions below and more with guidelines and best practices, as well as helpful tips for carrying out advertising campaigns with Demandbase.

1. How do you really square programmatic advertising with an account-based strategy?
2. What’s the best way to segment accounts into campaign audiences?
3. How should budgets be allocated across accounts?
4. What type of messaging works at different stages in the account funnel?

Check out the Playbook today.