The market for customer data platforms (CDPs) is growing rapidly. By the end of this year, the CDP Institute estimates the market will exceed $1 billion in revenue. This growth is in large part fueled by the desire of organisations to provide improved customer experiences. CDPs promise to meet this desire by unifying customer data from across the organisation so that it’s easy to provide personalised, multichannel experiences.
This article provides a look at Adobe’s perspective on the CDP landscape and how their real-time CDP offering can add value to marketers and IT, whether used as a stand-alone solution or integrated into other Adobe solutions.