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Real-time CDP. Real-time customer experience.

The market for customer data platforms (CDPs) is growing rapidly. By the end of this year, the CDP Institute estimates the market will exceed $1 billion in revenue. This growth is in large part fueled by the desire of organisations to provide improved customer experiences. CDPs promise to meet this desire by unifying customer data from across the organisation so that it’s easy to provide personalised, multichannel experiences.

This article provides a look at Adobe’s perspective on the CDP landscape and how their real-time CDP offering can add value to marketers and IT, whether used as a stand-alone solution or integrated into other Adobe solutions.

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Xcellent Insights is a futuristic market intelligence firm, headquartered in New York, US that focuses on providing strategic market insights. We offer a plethora of data-centric research reports and consulting services to help customers expand and explore their business strategies, obtain clarity about current business trends and future development, and attain substantial growth. Our portfolio of services includes syndicated and custom research reports driven by end-to-end market research and market intelligence studies.

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      By completing and submitting this form, you understand and agree to WisdomInterface processing your acquired contact information as described in our privacy policy.

      No spam, we promise. You can update your email preference or unsubscribe at any time and we'll never share your details without your permission.