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Proving Marketing’s Impact on Revenue

How to quantify the value of marketing and win your next budget battle

In today’s economy, CEOs and CFOs are hyper-focused on cutting unnecessary costs. Any activities that don’t directly benefit the bottom line may be in jeopardy. That leaves marketers increasingly worried that their contributions are seen as “fluffy,” “nice to have,” and expendable. In fact, 53.1 percent of marketing teams surveyed said they are perceived as cost centers, not as revenue centers.

At the same time, the buyer’s journey is expanding to include many more online interactions. Marketers are continually adopting new digital strategies like scheduling paid search and social media ads, working with influencers, and creating virtual events. It can be challenging to know which channels work for your business, industry, and products and to differentiate the channels that get results from those that are a waste of money.

This eBook explains why marketing attribution is critical to your team’s reputation as a revenue driver and provides tactics and strategies for improving it, no matter where you’re starting.

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Who We Are

Xcellent Insights is a futuristic market intelligence firm, headquartered in New York, US that focuses on providing strategic market insights. We offer a plethora of data-centric research reports and consulting services to help customers expand and explore their business strategies, obtain clarity about current business trends and future development, and attain substantial growth. Our portfolio of services includes syndicated and custom research reports driven by end-to-end market research and market intelligence studies.

What We Do

We strive to offer the best market research and consulting services to our customers that will benefit them in making informed business decisions. We provide an extensive list of market research titles falling under various industry categories such as consumer goods, food, and beverages, automotive, healthcare, and chemicals, covering latest and trending market insights. Through our services, we aim to connect an organization’s goal with lucrative outcomes globally.

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      Subscribe for more insights



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      No spam, we promise. You can update your email preference or unsubscribe at any time and we'll never share your details without your permission.