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Poor Content Execution Is Sinking Marketers’ Grand CX And Brand Visions

Ad Hoc, One-Off, And Off-Brand Content Execution Typifies Low-Maturity Brands

Companies today are failing to fully deliver on their digital brand experiences, resulting in subpar customer experience (CX). These CX shortcomings are getting visibility inside C-suites and board rooms. Based on Forrester research, each one-point improvement in a firm’s CX score drives millions of dollars of incremental revenue.

Sitecore commissioned Forrester Consulting in January 2021 to explore whether capabilities with content help or hinder enterprises from delivering on their CX and digital experience plans. To get to the bottom of this, Forrester surveyed 431 marketing leaders with responsibility for digital experiences at their organizations.

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