In B2B marketing, the shift to digital — for both buyers and companies — has opened up opportunities to reach new audiences, measure performance, and deliver significant impact to the bottom line.

However, making the most out of today’s technology requires skills and knowledge that are different from the B2B marketing tactics of old. While we’re still looking to build relationships with real people and drive revenue, there are now many more touchpoints and channels that influence the buyer’s journey.

Fortunately, we’re here to help. By sharing our own marketing playbooks, we want to reveal how we’ve grown our annual revenue to more than $100 million and became a tech unicorn in the process.