A marketing failure is more than a lost opportunity for engagement, it’s a risk to your overall reputation. Your marketing should back up the reliable, personalized approach and general ease of doing business that your company promises. At the same time, you have a business to run, and no time to make every single email, landing page, or white paper perfect.
Stop guessing what content your audience may be interested in, and use their interactions in a webinar or content consumption to curate a set of assets. Or, if you are engaging an entirely new prospect, organize content by industry, role, and company size let your audience tell you who they are. Based on the topics they choose to consume, you can start to zero in on more specific interests to improve future outreach.
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