What SMB Retailers Need To Know

As we head into the 2021 holiday season, one thing is clear: the rules have changed. We’re in a whole new retail reality. After a year of disruption, customers have picked up new habits and reinvented old patterns. Spending is projected to outpace the 2020 season—and those before it—but the way customers buy doesn’t look the same anymore.

The 2021 holiday season will be a response to both that history and disruption. Shopping has started early this year as customers bring their new habits into a new year. It’s an unprecedented holiday season, and if you own an independent business, you need to be ready to grab your piece of the holiday pie.