For the last 30 years, and particularly during the last decade, OT environments increasingly face a new challenge of maintaining secured environments. Historically, security grew up in an age of “cat and mouse” where...
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Monetization Monitor: Software Usage Analytics
Efficient usage data collection and analytics can open up significant possibilities for suppliers. Organizations that place a premium on understanding product usage seem to have fewer hurdles to aligning price with...
Monetization Monitor: Monetization Models and Pricing
The software world is a complex place, with varying customer requirements creating challenges in monetization, deployments and pricing. The global pandemic of 2020 emphasizes the need to both protect current revenues...
Take the Guesswork out of Product Management
How does your product team answer the questions that drive decisions for your roadmap, launch plans, and resource allocation? If you’re not using software usage analytics to understand how users engage with your...
Digital Advertising that Converts
ITReport
Digital Advertising that Converts
Discover how to turn clicks into conversations and buyers into customers with high-impact B2B digital advertising.
The SLA is Now
ITReport
The SLA is Now
Learn how to create a real-time marketing and sales strategy for an always-on world.
The Go-To-Market Playbook for Revenue Teams
ITReport
The Go-To-Market Playbook for Revenue Teams
Align and action your marketing, sales, and customer success teams to accelerate revenue with this go to market strategy guide from Drift and Clari.
The MQL Is Dead
ITReport The MQL Is Dead Your buyers don’t want to be treated like MQLs. Treat your buyers like people. Here’s how conversations are transforming the marketing funnel as we know it (and what you can...
The Measurable Lead Model
ITReport The Measurable Lead Model MQLSQLWTF? It’s time to stop asking what the funnel happened to your leads. You need a clear, shared, measurable model to increase...
How to Build a Revenue Engine for a Digital-First World
The people, processes and technology you need now to innovate your marketing for the future As soon as the extent of the current pandemic became apparent, on-site demos, roadshows, conferences and other in-person...