ITReport Tobacco tax automation: Is it time to consider new technology? Most businesses would rather focus on more strategic initiatives to keep them competitive, which means the time is right for tobacco companies to...
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7 Planning Activities to Drive ABM Success
ITReport 7 Planning Activities to Drive ABM Success Essential Planning Questions for ABM Newbies or Veterans Embarking on your first Account-Based Marketing strategy or is it time to optimize your current one? Before...
Aligning Your Sales and Marketing Teams for Revenue Success
ITReport Aligning Your Sales and Marketing Teams for Revenue Success How to align Sales and Marketing in your organization with just a few strategic changes. As marketers, we’ve gotten used to this idea that Sales...
Exploring the Future of Retail in a Virtual World
Virtually overnight, many were forced to make the transition to an almost entirely digital operation. Everything from the overall customer experiences to logistics and facilities management had to be reinvented...
The Advertising Cloud Playbook
ITReport The Advertising Cloud Playbook With advertising conducted through the account-based lens of the Demandbase Advertising Cloud, here’s what we can do: More precisely target buying committees at target accounts...
Winning Appliances In Australia Takes Its Showrooms Virtual And Welcomes 20,000 Visitors In Two Months
“The virtual showroom complements our in-store multi-sensory shopping experience, providing inspiration for customers to create their dream kitchen and laundry and allowing them to see what appliances look like in a...
The Clear & Complete Guide to Account-Based Experience (ABX)
ITReport The Clear & Complete Guide to Account-Based Experience (ABX) The Definitive Resource for B2B Go-To-Market Success Read the most comprehensive book on account-based programs — ever. You’ll see why...
Sales and Marketing Unification Toolkit
ITReport Sales and Marketing Unification Toolkit Unify your Sales and Marketing teams and drive business outcomes. The future of B2B is one in which there are no walls between Sales and Marketing. When you break down...
How Can Retail Evolve In a Virtual World?
Join host and retail journalist Caroline Baldwin as we discuss today’s retail landscape, with the global pandemic and changing consumer habits in mind. Caroline will be joined by a panel of retail industry...
How to Find Budget to Fund Your ABM Strategy
ITReport How to Find Budget to Fund Your ABM Strategy Thinking about ABM? Here’s how you can incorporate the strategy into your budget with a few, key changes. Most marketers today are pretty excited about ABM...