The three Rs – The bright future of content strategy Reduce, reuse, repurpose You can overcome your content crisis, and every challenge that comes your way, with a tried and tested approach. Reduce, reuse, and...
Category Modules
The e-commerce site search playbook
The e-commerce site search playbook A guide to understanding e-commerce site search and how to make it the most powerful element of your site Nearly every e-commerce site has site search, but for a lot of retailers it’s...
Own your commerce roadmap
Own your commerce roadmap Constant evolution of the business landscape, changing customer expectations, and ongoing advances in technologies mean that digital transformation is a must. And it needs to be more than just...
Navigating modern e-commerce architecture
Navigating modern e-commerce architecture As buying habits have evolved and the importance of commerce accelerated due to the Covid-19 pandemic, the business landscape has been rocked by disruption. And moving forward...
A guide to how CMOs can build trust in the digital economy.
A guide to how CMOs can build trust in the digital economy. Too many brands are losing customer trust (and revenue) in their digital interactions. By becoming guardians of customer trust, CMOs could build more...
Poor Content Execution Is Sinking Marketers’ Grand CX And Brand Visions
ITReport Poor Content Execution Is Sinking Marketers’ Grand CX And Brand Visions Ad Hoc, One-Off, And Off-Brand Content Execution Typifies Low-Maturity Brands Companies today are failing to fully deliver on their...
Comment le directeur marketing peut-il instaurer la confiance dans l’économie digitale?
Comment le directeur marketing peut-il instaurer la confiance dans l’économie digitale? Trop d’entreprises perdent la confiance des clients (et du chiffre d’affaires) lors d’interactions digitales. En devenant le...
Donner la priorité à la confiance pour mieux fidéliser les clients.
ITReport Donner la priorité à la confiance pour mieux fidéliser les clients. Un guide indispensable pour les dirigeants. Obtenir la confiance du client n’a jamais été simple, et la Covid-19 n’a pas arrangé la situation...
Prioritize trust – increase customer loyalty.
Prioritize trust – increase customer loyalty. An essential guide for the C-suite. Building customer trust has never been easy, and Covid-19 just made it tougher. Seventy five percent of all executives (69% in EMEA) told...
Guida su come i CMO possono creare fiducia nell’economia digitale.
Guida su come i CMO possono creare fiducia nell’economia digitale. Troppi brand perdono la fiducia dei clienti (e fatturato) nelle loro interazioni digitali. Diventando guardiani della fiducia dei clienti, i CMO possono...