Una guía práctica sobre las leyes, procesos y herramientas clave La privacidad es una parte esencial de cualquier negocio. La normativa sobre la privacidad de los datos es un complejo mosaico que dificulta cada vez más...
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Chart a New Digital Course
ITReport Chart a New Digital Course Reshape the future of Financial Services with Sitecore and Publicis Sapient. The Financial Services industry is experiencing a FinTech revolution. Spurred on by advancing sectors such...
Your content strategy, supercharged
Your content strategy, supercharged Taking a first step toward streamlining asset management, some businesses have responded to this challenge by implementing a Digital Asset Management (DAM) solution. The DAM serves as...
The three Rs – The bright future of content strategy
The three Rs – The bright future of content strategy Reduce, reuse, repurpose You can overcome your content crisis, and every challenge that comes your way, with a tried and tested approach. Reduce, reuse, and...
The e-commerce site search playbook
The e-commerce site search playbook A guide to understanding e-commerce site search and how to make it the most powerful element of your site Nearly every e-commerce site has site search, but for a lot of retailers it’s...
Own your commerce roadmap
Own your commerce roadmap Constant evolution of the business landscape, changing customer expectations, and ongoing advances in technologies mean that digital transformation is a must. And it needs to be more than just...
Navigating modern e-commerce architecture
Navigating modern e-commerce architecture As buying habits have evolved and the importance of commerce accelerated due to the Covid-19 pandemic, the business landscape has been rocked by disruption. And moving forward...
A guide to how CMOs can build trust in the digital economy.
A guide to how CMOs can build trust in the digital economy. Too many brands are losing customer trust (and revenue) in their digital interactions. By becoming guardians of customer trust, CMOs could build more...
Poor Content Execution Is Sinking Marketers’ Grand CX And Brand Visions
ITReport Poor Content Execution Is Sinking Marketers’ Grand CX And Brand Visions Ad Hoc, One-Off, And Off-Brand Content Execution Typifies Low-Maturity Brands Companies today are failing to fully deliver on their...
Comment le directeur marketing peut-il instaurer la confiance dans l’économie digitale?
Comment le directeur marketing peut-il instaurer la confiance dans l’économie digitale? Trop d’entreprises perdent la confiance des clients (et du chiffre d’affaires) lors d’interactions digitales. En devenant le...