Adobe is a Leader in this Magic Quadrant. Its DXP is called Adobe Experience Cloud, an offering available on-premises and as a PaaS, although some of its components are SaaS. The platform includes capabilities such as content management, analytics, personalization, customer data management, and campaign management. Adobe’s operations are in locations worldwide. Its customers are in a variety of industries and of varying sizes. Adobe’s primary use case is B2C, but some organizations also use it for some B2B purposes.