Many telcos think they’re on the right path for their business by aiming to be best-in-class. But it’s not enough. To succeed, they must build for their future, starting today. This involves using data the right way to turn the telco into a selfperpetuating, demand-generating machine.

As 5G produces more data at a faster rate than ever before, telcos need the ability to capture and analyze that data at scale. Investing resources upfront to create standards and a seamless structure that enables data governance, data integration, a modern data architecture that can access data regardless of where it resides, along with the ability to run analytics in-database at scale, will enable telcos to meet the current and future needs for 5G analytics.