2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
This report will look at annual and quarterly trends we saw in 2020. We will discuss the overall digital experiences landscape, which includes webinars, on-demand digital experiences, personalized digital experiences and virtual conferences. We will also dive specifically into those types of digital experiences.