Excellent creative content—the kind that makes customers loyal to the brand and hungry for more great experiences—is at the heart of what marketing does. As a result, all the stages of the marketing lifecycle—from the initial strategy and planning to the post-publishing management and measurement—should align to support this critical stage.
But creating digital content isn’t easy—especially when more creative teams than ever are working remotely, across borders, and disconnected from traditional on-premises infrastructure. Add in a lack of integration between tools and processes, and it gets harder and harder to communicate, collaborate, and deliver creative work efficiently. For your creative teams to collaborate effectively and do their best work, you need a work management application that can:
- Integrate with your creative tools
- Facilitate digital proofing
- Manage the review and approval workflows to ensure brand integrity