Unlocking Design’s Full Business Potential

Understanding Organizations’ Maturity Around Design Systems And Articulating The Value

Digital innovation has heightened consumers’ expectations. Companies must create seamless experiences across all of their applications and touchpoints to compete in today’s digital landscape. This expectation has evolved the design practice from a “nice-to-have” to a critical business priority. Companies are investing in design at the highest level of the business. But even with the increased prioritization of design, design teams are struggling to keep up, reporting that they lack the talent and tools needed to compete in the current market.


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