WisdomInterface

Time to Change Channels—and Your Cross-Channel Strategy

How to evaluate and optimize your channels to create a world-class marketing strategy

The digital age has made the business buying process elaborate and, sometimes, tough to map. Today, prospective customers engage with an average of 7.9 touchpoints before making a decision. They might hear about a product on social media, download a white paper, attend a webinar, and then read several reviews. It’s no surprise, then, that 77 percent of business buyers say B2B shopping is too complex.

Because buyers are getting their information from so many different channels, it is critical that they all work well, both individually and together. Disjointed experiences can add weeks or even months to your sales cycles. But when your metrics are telling you that one or more of your channels are failing to engage your audience meaningfully, it can be very difficult to pinpoint what’s wrong.

Troubleshooting your cross-channel performance is worth the effort. It will help you make the overall buying experience better and easier for your customers—and it will help those customers arrive at “yes” much faster.

This eBook can help you diagnose poorly performing channels, implement cross-channel strategies, and quickly improve your results.

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Who We Are

Xcellent Insights is a futuristic market intelligence firm, headquartered in New York, US that focuses on providing strategic market insights. We offer a plethora of data-centric research reports and consulting services to help customers expand and explore their business strategies, obtain clarity about current business trends and future development, and attain substantial growth. Our portfolio of services includes syndicated and custom research reports driven by end-to-end market research and market intelligence studies.

What We Do

We strive to offer the best market research and consulting services to our customers that will benefit them in making informed business decisions. We provide an extensive list of market research titles falling under various industry categories such as consumer goods, food, and beverages, automotive, healthcare, and chemicals, covering latest and trending market insights. Through our services, we aim to connect an organization’s goal with lucrative outcomes globally.

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      No spam, we promise. You can update your email preference or unsubscribe at any time and we'll never share your details without your permission.