日本ではまだ馴染みのない「スポーツホスピタリティ」。欧米では潜在顧客や既存の顧客との関係性を強化する主流なツールとして、ビジネスシーンにおいても利用されています。近年では日本でも営業・マーケティング戦略の一部として利用する企業が増えてきました。ワールドクラスのスポーツイベントで実施される公式ホスピタリティ体験を通じて、お得意先や潜在顧客との長期的で有益な関係性の構築が見込めます。
スポーツホスピタリティのエキスパートであるSTH Japanが制作した本資料では、以下の内容をご紹介しています：
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