The tools, techniques, and strategies marketers need to drive results
Right now, B2B marketers in Europe are under significant pressure. Economic uncertainty means there will be a demand for efficiency in budgets. Inflation is leading to higher costs from suppliers and vendors, making decisions even tougher. At the same time, many challenges persist, particularly the continuous change in buyer behaviour and the martech landscape. For organisations that are behind on their digital maturity, these issues and others are harder to manage.
Read this report to learn about practises and perceptions of B2B marketers across Europe, providing an insight into how they are reaching and engaging their buyers online.