Make the most of PR’s most effective tool: the press release

Of all the tools public relations professionals have in their arsenal, the press release remains one of the most powerful for getting a client’s story in front of a wide range of audiences. Cision’s annual State of the Media report consistently shows that the majority of journalists want to receive press releases from PR pros. Journalists repeatedly cite press releases as their number one source for generating content or story ideas. Our data also show that millions of visitors go to PRNewswire.com every week specifically to view press releases.

Some organizations, however, don’t always take advantage of the press release as a platform to announce newsworthy information to journalists, customers and other key stakeholders. Oftentimes, that obstacle lies in not realizing which information is newsworthy.

In this guide, we’re uncovering all the newsworthy reasons to send a press release – and how to go about it – so you don’t miss an opportunity to promote your brand or engage current audiences while winning over new ones.

This content is brought to you by PR Newswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content— and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.