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The great DAM renaissance: From storing assets to building experiences

Modern digital asset management has come a long way from being simply a repository for assets. A modern DAM can transform your content velocity—and it’s about to get even better.

In order to grow, marketers need to engage their customers with the right content, in the right place, at the right time.

This content not only reports directly on consumer wants and concerns, but will also identify some specific challenges our audience faces.

Modern content velocity is about streamlining your workflows, building better experiences, and getting them to market.

53% of large organizations said “outdated workflows that slow down our processes” was one of their top three barriers to successfully creating digital experiences. (Econsultancy and Adobe, 2020 Digital Trends)

Three trends are driving this asset management transformation:

  • Scale: Brands need to create a massive volume of content to support a personalized, cross-channel approach to marketing.
  • Omnichannel: Brands aren’t just delivering content to websites anymore—they’re delivering it to mobile phones, TVs, voice assistants, and IoT devices like wearables and connected cars.
  • Personalization: To deliver personalized, omnichannel experiences at scale, you need insights into your audience, and capacity to adapt your experiences accordingly.
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Xcellent Insights is a futuristic market intelligence firm, headquartered in New York, US that focuses on providing strategic market insights. We offer a plethora of data-centric research reports and consulting services to help customers expand and explore their business strategies, obtain clarity about current business trends and future development, and attain substantial growth. Our portfolio of services includes syndicated and custom research reports driven by end-to-end market research and market intelligence studies.

What We Do

We strive to offer the best market research and consulting services to our customers that will benefit them in making informed business decisions. We provide an extensive list of market research titles falling under various industry categories such as consumer goods, food, and beverages, automotive, healthcare, and chemicals, covering latest and trending market insights. Through our services, we aim to connect an organization’s goal with lucrative outcomes globally.

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