In the early days of operations (circa 2015), ops pros were given one primary charge: grow more revenue and scale using automation, like bees buzzing from flower to flower, gathering more nectar to produce honey.

Then came 2023. Economic conditions took a downward trend, spawning layoffs and tech stack consolidations. As a result, the RevOps team at LeanData is doing things a bit differently. They’re still focusing on revenue generation, but now also investing their time in a revenue protection strategy. This guide will share the signals, plays, and strategies you need to protect your company’s revenue.

Download and read this playbook to learn more about the four Ps of revenue protection.