Every business aims to achieve higher revenue and faster growth. But many companies struggle to combine their people, processes, and technology to actually attain these goals. Marketing automation software lets companies streamline, automate, and measure marketing tasks and workflows so you can increase operating efficiency and grow revenue faster. But getting started with marketing automation is a big step that requires research, reliable information, and good recommendations.
In this guide, you’ll learn the following:
- Find out why marketing automation has grown so quickly
- Discover how marketing automation differs from other solutions, such as customer relationship management (CRM) and email marketing
- Get to know common features and advanced functions of marketing automation tools
- Build a business case around marketing automation and convince others in your organization to act
- Select the best marketing automation for your particular organization
- Know what to expect for the future of marketing automation