In this environment, old-fashioned “batch and blast” email will serve only to alienate buyers. With short attention spans and intelligent buying and browsing habits, digitally-savvy consumers want personalized, relevant communications.
To keep up with today’s buyer, you need to know:
- What makes email truly trusted and engaging
- How to talk with each of your customers individually, rather than talk at them as a group
- How to engage your audience with cross-channel conversations, listening and responding effectively
