Personalised content is proving an effective way to gain consumer trust and loyalty. A recent survey found that half of customers would use a retailer again if it presented them with personalised offers on right away.
But storing and processing the amount of data needed to personalise your marketing approach is a mountain to climb – especially when you figure in the processes involved at scale.
Global marketing campaigns can add even more complexity to the process, with more publishers, red tape, formats, data siloes and usage rights to manage.