WisdomInterface
WisdomInterface
August 19, 2021
1 min read

The B2B Marketer’s Guide to Website Personalization and Engagement

Includes five simple strategies to get you started and worksheets throughout so you can plan as you learn.

70% of B2B buyers cite websites as the most influential channel to identifying top vendors, yet only 45% stay on sites more than 15 seconds. As B2B marketers, our challenge is to deliver relevant site experiences to our prospects and customers to get them to stay longer, engage more with our content, and keep coming back for more.

This may seem like a daunting task, but there is a solution: customizing and personalizing the visitor experience. To help you get started, we put together this eBook with detailed insights on:

  • Targeting and segmenting your audiences
  • Auditing your content inventory to identify gaps & map throughout the funnel
  • Customizing the visitor experience with personalization
  • Measuring your success & aligning your resources
MarketingeBook

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    Who We Are

    Xcellent Insights is a futuristic market intelligence firm, headquartered in New York, US that focuses on providing strategic market insights. We offer a plethora of data-centric research reports and consulting services to help customers expand and explore their business strategies, obtain clarity about current business trends and future development, and attain substantial growth. Our portfolio of services includes syndicated and custom research reports driven by end-to-end market research and market intelligence studies.

    What We Do

    We strive to offer the best market research and consulting services to our customers that will benefit them in making informed business decisions. We provide an extensive list of market research titles falling under various industry categories such as consumer goods, food, and beverages, automotive, healthcare, and chemicals, covering latest and trending market insights. Through our services, we aim to connect an organization’s goal with lucrative outcomes globally.

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