Discover what’s shaping B2B marketing in 2027 through exclusive research, insights from leading marketing executives, and award-winning content expertise—all in one executive briefing.

September 10th, 2026 | 2:00pm EST

Business leaders are entering 2027 with new priorities. Marketing leaders are rethinking how they measure success. AI is changing what it takes to build trust and influence.

Join The Business Journals for an exclusive virtual briefing where we’ll share proprietary business research, new thinking on marketing measurement, and practical strategies for navigating the year ahead.

What You’ll Learn

• What business leaders are prioritizing for 2027: Exclusive research from business leaders across the country.
• Why marketing measurement is changing: Beyond the Click and the new metrics that matter.
• The new rules of thought leadership in an AI-driven world: How trust, credibility, and visibility are becoming competitive advantages.
• How leading brands are adapting: Hear directly from marketing leaders at JLL and Catholic Health.