The need for trusted data is not new, given longstanding calls for real-time personalization and increased business efficiencies. Generative AI is intensifying these demands, and analytics and IT leaders are racing to fortify their data foundations. Eighty-six percent of analytics and IT leaders agree that AI’s outputs are only as good as its data inputs.

In this report to discover how Salesforce surveyed 5,540 analytics and IT decision makers and 5,540 line-of-business leaders worldwide.