Make the most of PR’s most effective tool: the press release

Of all the tools public relations professionals have in their arsenal, the press release remains one of the most powerful for getting a client’s story in front of a wide range of audiences. Cision’s annual State of the Media report consistently shows that the majority of journalists want to receive press releases from PR pros. Journalists repeatedly cite press releases as their number one source for generating content or story ideas. Our data also show that millions of visitors go to PRNewswire.com every week specifically to view press releases.

Some organizations, however, don’t always take advantage of the press release as a platform to announce newsworthy information to journalists, customers and other key stakeholders. Oftentimes, that obstacle lies in not realizing which information is newsworthy.

In this guide, we’re uncovering all the newsworthy reasons to send a press release – and how to go about it – so you don’t miss an opportunity to promote your brand or engage current audiences while winning over new ones.

This content is brought to you by PR Newswire

PR Newswire is the industry’s leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world.