There is no shortage of data being created. IDC research indicates that worldwide data will grow to 175 zettabytes by 2025. The volume of data being generated every day is staggering, and it is increasingly difficult for companies to collect, store, and organize it in a way that is accessible and usable.

In fact, 90% of data professionals say their work has been slowed by unreliable data sources. Around 86% of data analysts struggle with data that is out of date, and more than 60% of data workers are impacted by having to wait on engineering resources each month while their data is cleaned and prepared. In this paper, we will discuss the decision points necessary in creating a modern, unified analytics data platform built on Google Cloud Platform.