Today, streaming plays a starring role in connecting people and sparking joy. Younger generations are leading the adoption of these platforms and informing their strategies – driving sports-streaming shakeups, obsessing over original indie hits, and championing representation.

However, as younger audiences scramble to cover their expenses, they are reevaluating their relationship with streaming services.

Ad-supported services offer them fulfillment without compromising the viewing experience. In fact, 58% of Americans would rather watch ads while streaming and get an extra coffee every month than pay full price for an ad-free service.

Unlock the secrets to captivating audiences and staying ahead in the streaming industry.

Download this report to gain insights into how viewers stream and what they desire in their entertainment experience.