API-first immersive omnichannel experiences

Manage and deliver headless content with Experience Manager

To keep delighting your customers, you need to deliver exceptional experiences across the increasing number of channels and devices that they want to use. What’s more, these same customers have come to expect immersive and responsive app-like interactions on every channel. This is fuelling the growth of headless content development and delivery – separating content creation and management from layout, design and experience.

This paper explores how Adobe Experience Manager addresses your current needs for headless content management while building a foundation for future growth. Experience Manager is a modern, cloudnative content management system (CMS) that gives you a full combination of rich headless capabilities, comprehensive headful modes and powerful single-page application (SPA) tools to deliver immersive experiences everywhere. With Experience Manager, developers get full flexibility for accessing content headlessly, while marketers can accelerate content velocity, maximise reuse and ensure tailored experiences.